Wisconsin Pork Association

Photo Courtesy of the National Pork Board, Des Moines, Iowa.

Our Mission

The mission of the Wisconsin Pork Association is to promote and protect the state’s pork industry in order to ensure its success now and in the future.

Our Vision

The Wisconsin Pork Association is the primary source for representing the state’s pork industry, known for its commitment to enhancing the success of all sizes and types of production in the state, as well as that of the businesses that support those producers.

Wisconsin Pork Association activities are paid for with checkoff and non-checkoff dollars.

Checkoff Funds

Funding for the checkoff comes from pig farmers. The current checkoff rate is 40 cents per $100 value of pork sold by the farmer. The National Pork Board collects and distributes checkoff funds for promotion, research, and consumer information programs. These programs are designed to strengthen the position of the pork industry in the marketplace and to maintain, develop, and expand markets for pork and pork products. 

Non-Checkoff Funds

Non-checkoff funds in Wisconsin are generated through activities like the Pork Schoppe and Pork Classic golf outing. In addition, the Strategic Investment Program offers pig farmers an opportunity to invest voluntary dollars into both the National Pork Producers Council and the Wisconsin Pork Association, which will be used for legislative and regulatory programs.

Board of directors

The Wisconsin Pork Association has a 9-person Board of Directors. The board consists of pork producers and at least one allied industry member. The board sets the policy and provides direction to the staff for program development and implementation. WPA committees make recommendations to the board on future goals of the organization.


Christina Meylor
Darlington, WI

VIce President

A.V. Roth
Wauzeka, WI


Al Ries
Lomira, WI


Alicia Prill-Adams
Platteville, WI


Bailey Fritsch
Cobb, WI


Curt Watson
Edgerton, WI


Emma Wedig
Darlington, WI


Jeff Morris
Lone Rock, WI


Nathan Brickl
Spring Green, WI

WPA Staff


Executive Vice President

Keri Retallick

Program & Marketing Director

Morgan Worek